Art Directors: Mikey Burton, Paul Sheriff. Tools: Illustrator, Photoshop
Special Effects is a rebrand project for a hair dye company. They specialize in vivid, fun color and cater more to an alternative scene. They have a very loyal cult following, but the branding itself needed to be updated and fit a fresher 21st century audience. I chose to expand on their unique product naming and 90’s punk inspiration to create something unique, but true to the company.