SPECIAL EFFECTS

Art Directors: Mikey Burton, Paul Sheriff. Tools: Illustrator, Photoshop

Special Effects is a rebrand project for a hair dye company. They specialize in vivid, fun color and cater more to an alternative scene. They have a very loyal cult following, but the branding itself needed to be updated and fit a fresher 21st century audience. I chose to expand on their unique product naming and 90’s punk inspiration to create something unique, but true to the company.  

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© 2018 Danielle White